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Sony Bravia XBR-Series KDL-40XBR4 40-Inch 1080p LCD HDTV
 
Manufacturer: Sony
Customer Rating:
 
List Price: $2,499.99
Sale Price: $1,999.99
Availibility: View Product Availability
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Product Description

The Sony BRAVIA XBR KDL-40XBR4 40-inch 1080p LCD Flat Panel HDTV continues Sony's tradition of making outstanding televisions. The 40-inch screen is ideal for medium-size rooms. Sony does not hold back with any technologies, and the XBR series is its flagship line--so with the XBR, you know you'll get the best quality home theater experience available.



The KDL-40XBR4 has vibrant colors and a 178-degree viewing angle. View larger. View product demo (requires Flash).


The XBR series delivers beautful visuals while incorporating all of Sony's latest technologies.
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Top-Notch Video Performance
The XBR KDL-40XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-40XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display.

Sony complements the high resolution with the latest technology in color reproduction. The KDL-40XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life.

The KDL-40XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original.

A Wide Variety of Inputs
This Sony television's wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn't have a problem connecting to the KDL-40XBR4.

Stunning Looks
The KDL-40XBR4 not only displays stunning video but is itself a head-turner. It features Sony's unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor.

Outstanding Ergonomics and Simplicity of Control
Sony's Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-40XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-40XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you're done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up.

More Than Just a Television
Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography.

The KDL-40XBR4 is backed by a 1-year limited warranty for parts and labor.


Full HD Quality

HDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you're really getting HD.

One-step Simplicity

It's easy to setup your HDTV system. A single HDMI cable carries both audio and video signals, while it also banishes confusing setup and cord tangles.

You're Surrounded

HD broadcasting can include up to 7.1 channels of surround sound. A Sony HD Audio system lets you experience every whisper.

Ready for Primetime

You've got the set, now get the shows. HD sports, comedies, dramas, movies and more are available on Broadcast, Cable and Satellite TV.

What's in the Box
KDL-40XBR4 40-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.

Product Details

  • 10-bit 16:9 Full HD 1080p Panel (1920x1080)
  • Motionflow¿ with FHD 120 Hz high frame rate capability
  • BRAVIA Engine¿ PRO & Live Color Creation¿ system
  • 1080p Inputs: HDMI¿ (x3), YPbPr (x2), PC
  • Advanced Contrast Enhancer (ACE)

Video Reviews

No video reviews found for this product.

Customer Reviews

Fantastic!!!!!!!!
 
Review Date: November 10, 2007
Reviewer: tribaltat, Maine, USA
I've been living with a Panasonic PT40LC12 LCD projection TV since early 2002. Originally, it had a great picture...but, over the years (and 2 bulbs later) the quality of the image has deteriorated significantly. In all fairness, this set is used , on average, about 6-7 hours each day...so, it really owed me nothing. Also, it maxed out at 480P, and didn't have HDMI. So, I went out in search of a replacement. I've been looking at current models for about a year and finally decided to get this Sony.

I've had it about one week, and after spending some time tweaking the picture settings (there are a ton of user adjustments available) I finally sat down and watched a few DVDs.

I've got 2 DVD players and the first film that I watched was viewed at 480P using the component inputs. I had seen the same film before and wanted to compare....the image was absolutely fantastic. Although the DVD was a movie, the image looked more like live video. The depth of the image blew me away...the color was perfect...it looked almost like a live network feed.

The next DVD was viewed at 1080I using the HDMI inputs. Again, the image was outstanding.

Adjusting the set is not for the faint of heart. The Vivid and Normal settings are, in my opinion, way too bright...too much contrast and color intensity. Although it appears that they can be adjusted...why bother. They might work if the set were being used in a sports bar, or other venue...but, not in the home.

I concentrated on the Cinema and Custom settings. There are several blogs, technical sites, etc. on the web that discuss adjustments for this set. It's really worth the time to hunt them down. One thing I read was that the 120hz scan feature only works in the Cinema or Custom settings...and Sony's "out of the box" default is to have that feature turned off. So, make sure to check the settings for the inputs you're using.

I concentrated on getting the best image in the Custom mode for each of my attached inputs. I found that "WARM 1" was the setting that provided the best "live looking" image. WARM 2 (the default for Cinema mode) gave the image a look that most closely mirrored a movie theater experience. If you tweak the Custom settings to give you the most "live looking" image...you can use the THEATER button on the remote to switch into a more Cinema looking image.

Also, it appears that you can adjust the levels for each input...so, you can tweak the picture for each device that you connect without changing any of the others. Although I have an outstanding AV receiver which does 1080P video and audio switching (to which most of my components are attached), I found that where multiple device outputs are available, attaching any device directly to the TV allows the picture to be customized specifically for that device....you can still use your surround sound receiver for the audio.

The remote control is somewhat complex (including a hidden compartment at the bottom with a sliding door). It also took a while to learn to navigate through the various setup and adjustment screens...but, in a short time, it really all made sense.

Viewing my standard definition DirecTV channels was OK....I haven't gone to HDTV as I need to chop some trees to get the proper angle and elevation for the 5 LNB HD dish. However, if the HD channels come in as great as the DVD images, life will be beautiful.

I don't, as yet, have either a BluRay or HD DVD player....as soon as the industry decided which will be king, then I'll decide which to buy......and, the prices can only go lower with each passing day. I've seen BluRay DVDs played over this TV and all I can say is...I can't wait to get mine.

All in all...I think I made the correct choice. It was probably the most expensive set that I considered...but, if it stands up over the years, I think it was worth the price. Also, I'm glad that I waited for the XBR4. The previous XBR model wasn't nearly as attractive (e.g., that ugly silver surround). Also, Sony added many improvements (if you can believe them) to this newer model. If you decide to get one of these...please take the time to study the owners manual. Although there are some unexplained and confusing descriptions, it will at least give you a place to start.

UPDATE...I've had this set for about 2 months now...It only gets better. I purchased a blu-ray player and now watch all my DVDs upconverted to 1080P. Watching blu-ray DVDs at 1080P/24 is the best I've ever seen (even in the stores on their demo sets). The "clouding" issue reported on the previous XBR2/3 doesn't exist...so it appears that Sony did solve that problem.

Amazing Journey, Fantastic Television
 
Review Date: October 13, 2007
Reviewer: SG-CEO Advertising Agency, San Francisco, CA
First, some basic insights I gained while shopping for this television.
The last LCD HDTV that I purchased was not a top brand name. So when it suddenly died, with a "crackle...pop"noise, I googled the sound to learn it was the power supply unit. And not an uncommon occurrence. Just google "lcd tv crackle pop" and look at all the results.

I took it to a number of very high-end A/V repair shops that refused to work on it, since they "didn't have a manual". I called everyone, including the manufacturer. But they were focused on their current models and since they weren't name brands, had no reputation for...anything, and were not going to not about to be helpful. So much for LCD TVs that aren't name brands. Or those without warranties. So unless you intend to make your HDTV a disposable one, go for the brand name.

Second, LCD TVs are not computers or audio components. Not even iPods or iPhones. During my quest for the best television, I found that all the HDTV models changed quicker than the price of coffee at Starbucks. I visited one retail outlet that was selling 5 different Sxxxxxx LCD TVs on the floor and 2 more in their "high-end" room. All 7 models had been introduced within the last 12 months. Do not expect this trend to stop.

By the time you own your unit a month or two, there probably will be a variation of a higher model that's become your current unit, or your unit will have been upgraded by a letter in the alphabet or numerically. You won't have the "latest or greatest" for very long. But don't worry. You'll still love what you purchased.

And just as I was about to buy, I was frozen by the audiofile forums, on "banding" and "clouding" issues. For the Sharp and Sony monitors, respectively. But with the fast introduction of new models, those problems were corrected by the time I went to buy, just a month or two later. Now that's simply amazing to me. What other industry is introducing 5 models within 12 months? Check it out. Nobody could make this up.

Next, we have the internet vs. the retail models. Virtually the same model numbers with a few minor variations. Why? Because many of the retail stores offer "match pricing" but can't match the prices on the internet. There may be "servicing" differences also, but I can't confirm that. From my research, the manufacturer's accommodate the retailers by offering internet models with internet pricing. They don't have to price-match with the internet models. We're not just looking at a few hundred dollars, either. Sometimes I saw price differences of $600-$700 or more.

But you have to know exactly what you're doing online. Or get off. I guarantee that you'll be sorry.

I learned to stay far far away from Ebay for some products, and this is one. Many of the "Power" Ebayers sold models that were discontinued, but were "new, in the box", which was probably true. And often timed their sales with the release of a new model. They used this confusion to help them sell. Also, I found many of the exact models for hundreds less, elsewhere online, like Amazon, but without the urgency of shopping Ebay. I found that it wasn't what the "Power Sellers" were saying in their ads. It was what they weren't saying that was frightening.

I purchased one HDTV on Ebay and after the sale closed, I got hit with a whopping insurance and delivery charge. I didn't care about my Ebay "star" or my 100% record perfect record going back 5 years. I told the company that I'd charge it back and issue a press release. They backed out. But I had to be willing to do it, and they had to feel it, before they did it.
Don't try that at home.

Without a doubt, the safest place to buy is on Amazon. I shop with security, confidence, and I know their return policy will be honored. I can safely say that. One company I ordered another LCD TV was a third party vendor on Amazon. After patiently waiting for almost a month for delivery (I'm very busy at work) I got a little suspicious. Sure enough, they were off Amazon's list. And I was a casualty. But within 2 days, I had the funds credited to my account. That really impressed me. Of course I had to make a commotion. But things have really changed since 1999. Seriously. It's a different world now. But Amazon was real. And they came though.

So if you plan to shop anywhere for an LCD TV, please use Amazon. I could go into missing pixels, Mexico vs. Japan, shopping for warranties at Sonystyle.com, cable vs. satellite, etc. But I think I've bored everyone.
And those I haven't bored, I've insulted. So I'll leave it at these 4 final last points. First, the size of the LCD TV you will purchase looks about 250% bigger at home than in the store. Remember that. Second, we finally decided to purchase the new 32" Sony XBR4 (non-1080p) for the bedroom and the 40" Sony XBR4 1080p (Sony Bravia XBR KDL-40XBR4 40" 1080p LCD HDTV) for the living room and we're thrilled. Due to digital satellite, the images on the analog channels have great resolution. I don't see any "grainyness" whatsoever. And the 40" Sony XBR4 1080p that we purchased for the living room is amazing. Gorgeous. Third, we're approaching Christmas, and I'm watching prices go up the last few weeks, and that includes Amazon. So either buy today or if you're budget conscious, plan on waiting until January, after the holiday season. Fourth, I look at the reviews knocking the "cinema" displays and laugh. Don't sweat the small stuff. Amazon, this took me hours to write, and if you post all 10 paragraphs, you'll be my heros.









excellent -- worth the money
 
Review Date: September 19, 2007
Reviewer: CS, Acton, MA, USA
I concur with the other reviewers, this is an excellent TV (Sony KDL-40XBR4). The picture is gorgeous, especially with HD input (1080i or 1080p). Even looks good when watching VHS tape! The only problem is that some analog tv channels just look plain bad (grainy and fuzzy).

The controls are sensible, configuration and customization (e.g., input labels, picture/sound settings) are easy. The remote is a bit bigger (longer) than I'd prefer, but that's a minor quibble.

Yes, possibly you'll pay more for this one than some others. And sometimes a know-it-all salesperson will tell you that X or Y has much better reviews from "experts". For my money, I always find that the Sony in the store has the best picture.

On LCD vs. plasma, perhaps that's more a personal thing. But I don't find the "black level" argument in favor of plasmas particularly convincing. And I like watching 4:3 without stretching, so I'm not about to risk burn-in on a plasma. So I only considered LCDs.

BTW, the EagleGL shipping service used by Amazon for this was ok. They gave us a 4 hour window and were more than an hour late, but other than that no problems. (Mine was easy -- ground floor, 10 steps from the front door. So might not apply for every case.)
FANTASTIC TELEVISION
 
Review Date: January 29, 2008
Reviewer: William M. Gibson, Washington DC
I've had the opportunity to try a couple of HDTVs. First, I bought the 37" Toshiba Regza 720p. It was ok, but I definitely wasn't blown away like I had hoped. Once I made the decision to go 1080p, I bought a Sony 40" W3000. Huge step up from the Toshiba, and a definite buy if money is an object, but but once I saw how good it was, I wanted to take the final step and get the top of the line 40" XBR4. What held me back was the price difference (an extra $500-$600). I kept my eyes open, and when I found a deal on the XBR4 (more later), I pulled the trigger.

Set up was extremely simple and took less than 5 minutes. Literally took it out of the box, plugged in the power cord, connected to my satellite receiver via HDMI (a must), turned it on, and was watching tv. I must say, that the picture quality of the XBR4 is stunning. Like night and day with the original Toshiba, and noticably (although not dramatically) better than the W3000. HD stations are simply awesome. Crisp, clear, well balanced color and contrast. SD stations are obviously not as good as HD, but still VERY good. I am sure that I can improve even further on HD and SD quality once I do a little teaking, which I haven't had the time to do yet. If you buy this tv, do a quick bit of research on the internet. There are several forums where people offer tweaks that they say improves the already fantastic picture. One thing for sure....take it off the Vivid setting immediately (this is the default setting out of the box). Way too garish in my opinion.

I have this tv in a relatively small family room, and I do not have it hooked up to a surround system (nor am I planning to). Sound quality from the onboard speakers is very good, and unless you intend for this tv to be the center piece of an elaborate home theater set-up (which you probably won't since its a 40" tv), you'll be perfectly happy with the sound. I am. Will you rattle the windows and shake the walls when you are watching a movie? No, but if that's what you want, then go ahead and hook it up to your surround system. There are a variety of inputs (3 HDMI, 2 component, 3 composite), so you won't have any problem connecting to your system.

How about the much touted Motion Flow (120h) technology? I'm still playing with that, but so far, I don't notice much of a difference. When you set it to high, I do notice what others have commented on, that the picture looks almost too good (i.e. film looks like live tv, which is not necessarily a good thing). I have to spend a little more time looking at different content with and without the Motion Flow turned on to see what the difference really is.

Looks? I really like the glass frame that goes around the entire screen. It is purely a matter of taste, so you have to judge that for yourself, but my girlfriend said it best ("it looks really classy").

Fan noise that others mention? Zero for my set. I turned the volume down to a very low level, and listened carefully, but I didn't hear a peep. Perhaps if you live in the country, with absolutely no ambient noise around you, you might notice something, or perhaps this is something that Sony has addressed in the latest builds. Either way, I can only tell you that I didn't notice anything.

Worth the extra money over other Sony Bravia models? I have to say that the M and S models are definitely the low end models, and I think you can tell. The V model is next in line, and its a noticable step up, and many will be happy with this line (check out the V3000, or if you want the best possible price, check out the older V2500 which can be had for close to $1000 in some places if you look hard). The W series is a further, noticable step up, only slightly below the XBR4 in my opinion. For most everyone, this set would be perfectly fine, and if you can get a deal on a 40" W3000, then buy it. You'll be happy. And finally, the XBR series. While it is a step up from the W series, the difference is not large. Some might even say the difference is minimal. In my opinion it might be worth an extra $100-$200 just for the few extra features, slightly better picture quality, and cool looking glass frame, but not worth the $500-$600 difference that most retailers are selling it for. As I mentioned at the start of this post, I was fortunate to get a great deal. I got Best Buy to price match an unbelievable price I found on the internet (not Amazon), and I ended up paying $50 more for the XBR4 ($1849), than the sale price of the W3000 ($1799). For $50 more it was a no brainer, but given that the price of an XBR4 at Best Buy is $2299, I wouldn't have paid $500 more. Even with tax, it was $55 cheaper than the price on Amazon, and I had the instant gratification of walking out of the store with the tv (sorry Amazon, but I still love you).

Are there any downsides? None that I have found yet. It is simply an amazing tv. It is Sony's top of the line, and it shows. Don't be sucked in by Sony's latest model, the XBR5. As far as I can tell, and as far as every salesperson I have talked to knows, it is literally the same tv with just a different frame (which I didn't like as well as the XBR4). Check out the specs. They are identical.

The nutshell....if you're on budget, go ahead and get the V3000. I think you'll be pleased. If you have a little more money to spend, get the W3000. It's very close to the XBR4, and you'll be very happy. If you have the money, and want the best, get the XBR4. You're paying mainly for a *slight* picture quality improvement, extra features like Motion Flow, and the glass frame, so its worth it only if you get a good deal and its less than $100-$200 more than the W3000. Anything more than that is not worth it in my opion, and I've had both tvs so I speak from hands on experience.

Great picture, but pricey
 
Review Date: August 27, 2007
Reviewer: Irvin M. Haas, Indianapolis, IN USA
The Sony KDL-40XBR4 which is at the top of the Bravia line has an improved picture over last year's XBR2/3 series including a better color palette and better refresh rate.

Sony's main improvement with the refresh rate is what they call Motionflow, which is a 120Hz refresh rate that delivers smoother movement with movies and animation. The better color palette provides an overall better image.

The style of the XBR4 is better with a black bezel replacing last year's grey bezel.

The downside of this LCD is the lack of a true PIP (Picture in Picture) 2-tuner capability. It does have PIP, but this feature lets you watch 2 inputs at one time, but not two programs since there is only one tuner. The other major complaint is that it is priced several hundred dollars more than the competition.

All in all, the Sony KDL-40XBR4 is a great TV with major improvements over last year. The only question you need to ask is if the price is an obstacle for you.
I'm glad I spent the extra money...
 
Review Date: November 23, 2007
Reviewer: Hector Osorio, San Francisco, CA
I spent a bunch of time researching various brands and models of TVs with similar specs (1080p, 40"-42", etc) and found a lot of stuff that was pretty good. But I kept finding myself drawn to this model. When I visited various stores, the picture quality and the styling of this TV kept catching my eye. I struggled with the idea of paying the higher cost for this TV, wondering whether it was worth it. I am very glad I went for it.

It looks great in my living room. The picture quality is outstanding - very clear. The blacks are dark. Operating the menu system is straightforward. Plenty of connection options. I've got an OTA (over the air) HD antenna connected directly to the TV as well as to my TiVo Series 3 and I'm in TV-watching heaven. I have no noticable fan noise comimg from TV unless I hold my ear to the back of the TV. Standard definition TV looks very pixilated, but that's true to some degree with all HD TVs.

Ordered on a Wednesday and was told delivery could take one to two weeks. It arrived four days later that Sunday! Handled by Eagle and they did a fine job. They brought the TV up (one flight of stairs) took it out of the box, placed it on the TV stand and tested that it worked.
Sony 40XBR4
 
Review Date: January 17, 2008
Reviewer: A. Acker, Nassau County, NY
To all the people contemplating buying this TV, I'd like to make just two points:

1. I've had this unit for just under a month (purchased at Best Buy) along with a Sony Blu-Ray player. I returned the Blu-Ray player (adopted the technology too soon -- who knows if even discs will win the format war!) but I kept and love my XBR4. The best picture, great matte finish, beautiful styling, and easy menus. If I could snuggle with it, I would... :) You can get more technical details from avsforums if you have specific queries.

2. I'd like to comment to all the 'noisy fan' people: First off, it's really not that bad the way people describe it... it's a low ambient noise that you could hear when the sound is very low (under 10) and the room is completely quiet. And second, did anyone read the manual? It's not a defect -- it expressly says on page 47 of the XBR4 manual in the troubleshooting section... Condition: There is a whirring noise, Explanation: This is the sound of the internal fans of the TV. It is not a malfunction.

With all the negative press on these "noisy fans", I considered returning it. But, there's nothing comparable out there with the quality, features and name to support it that I could buy. Plus, my wife said... "Are you crazy?"

Good luck and enjoy! You have the best TV on your block and probably town.
remarkable tv
 
Review Date: November 21, 2007
Reviewer: Fred Applegate, New York, NY
Arrived promptly and in good shape, and good communication with shipper. An extraordinary picture when used with a good source, and as good as most with standard tv, but you need HD cable or a good upconverting DVD player to really appreciate this picture. Instructions are very clear, but options are many, and it's fun to play with all the buttons on the remote. And the set is beautiful even when it's off. Very highly recommended. The Samsungs are good, too, and worth considering.
Best Performance and Value for the Money
 
Review Date: December 16, 2007
Reviewer: S. Guy, Charlottesville, VA USA
I just bought the Sony KDL40XBR4 and couldn't be more pleased. Set up was simple and quick (read the manual while the channels were programming). Like another reviewer I found that my cable provider was already pumping me HD channels that I could not tune with my old TV. This television addresses all of the complaints people have had about LCD televisions such as black levels, viewing angles, displaying fast moving objects and color-banding. The picture is the best I've seen in stores -- stunning. You'll find yourself saying "Wow!" frequently as you get accustomed to it. The 40" is neither too large nor too small for my medium sized room. The speakers are better than I expected with decent bass-response. If you could have found a TV like this 5 years ago it would have cost thousands more. Now I just need the blu-ray disc player...
Best LCD, HD TV, I have seen so far
 
Review Date: September 6, 2007
Reviewer: Dr. Atul Tiwari, Hawaii, USA
I bought this TV after the several months of extensive research. I compared different LCD, HDTV and found this one, the best. Picture quality is superb, colors are too good with HD, and sound quality is good with surround effect.
I am having now this TV since last 18 months and I love the quality of image that it can produce. I had a dead pixel at the corner of the screen and contacted Sony about the problem. They changed the screen to new one without any charges. I am a big fan of Sony and really fortunate of not having any problem so far. Fortunately, no fan noise issue with me so far. I have this attached to my computer through analog cable and watching the online programs.
I would say that this unit has unmatched picture and sound quality. I would suggest to buy Sony XBR compared to others. Few preset modes like "Cinema Mode" gives poor picture quality, but there is custom settings option too.
Bottom line is that this is "the best TV" available in the market today.
Sony Bravia 40XBR4 is a fabulous TV
 
Review Date: March 6, 2008
Reviewer: Gary Leiserowitz, Sacramento, CA United States
I am in agreement with the majority of the earlier reviewers that this TV is a well-made, sophisticated yet easy to use TV. When paired with HDDVR and HD service from DirecTV, the broadcast images are truly impressive. I have not spent much time to tweak the picture, but used the "standard" setting which is more pleasing than the default "vivid". I haven't purchased a Blue Ray DVD yet, but it's on my list. In the stores, the HD DVD picture is unparalleled in resolution.

The set-up for the TV is fairly straightfoward for those who are familiar with the typical AV set-up. For those who are unfamiliar, it might be worth spending the money to have a commercial set-up of your home theater system, since the coordination of audio and video connections to the AV receiver is not always intuitively obvious. I have a Denon receiver, and the instructions are challenging even for the sophisticated owner.

The delivery from Amazon was just as good as claimed by other reviewers. They take the TV out of the box and will assist you with simple set-up, and provide general advice. If you need more, then you need to get extra help.

A hint - if you upgrade your DirecTV service to a HD satellite and HD-DVR, you can pay the installer $20 to program the remote to control all the components. Not only did he do that piece (which is actually well-described in the instructions), but helped with all the AV connections. Much less expensive than having someone come out separately.

Another hint - I found that the height of the TV with the stand was actually about 1 inch higher than stated in the specifications. If you have a tight space in a built-in area for the TV, assume that you will need an extra inch or more for both the width and heighth, or you will be challenged to fit the TV in.
One Excellent HDTV and Overall Experience!!!
 
Review Date: November 27, 2007
Reviewer: Dave B., Denver, CO
I purchased the 40" XBR4 about 3 weeks ago. I have purchased numerous items from Amazon, but was always a bit hesitant about a purchase of this magnitude.

The delivery experience:
Well folks...I must say that I'm impressed with Amazon and of course the television itself. First of all, it only took 4 working days for the delivery, the guys brought in the TV and set it up to ensure it arrived intact, and hauled off the box...way cool!

The television:
I currently only have standard cable, but somehow this TV has detected (to my delight) about 35 digital stations, and around 8-9 HD stations. Needless to say, the XBR4 will pop your eyes out watching High-Def channels. The standard def channels actually look surprisingly good as well. I was a bit skeptical about how good the SD channels would look, but I discovered that the XBR4 displays them quite well. The 120Hz is worth every penny! I've watched a boat-load of football games and other sporting events and never noticed any of the pixellation present with 60Hz TV's. Sound quality...no matter what broadcast you're watching, the sound is superior to any other TV I've heard. And there are mumerous settings for those of us who enjoy customizing everything (picture, sound, etc.).

DVD Component interfacing:
I must say the the standard DVD's I have look surprisingly good as well using the standard component connection. But my DVD burner has a 1080i upconvert feature, so I hooked it up using HDMI. Again, looks pretty darn close to the Blue-Rays I saw in the stores. (Of course it's tempting to run out and buy a Blu-Ray or HD-DVD to take full advantage though!!).

Bottom line...don't hesitate. I don't believe you'll find a better set (or a better experience all-in-all) with this purchase!!!
Simply the best 40" LCD on the current market
 
Review Date: January 1, 2008
Reviewer: J. Croft, Crystal Lake, IL USA
As many have said before, my wife and I did extensive research prior to this purchase. The closest competition, in our opinion, was the Samsung LNT4071F. It is a hard decision when the competition has a TV with similar features and quality...and a price difference of about $500. However, the reason we bought the XBR4 was that we own another Samsung and Sony LCD, and we believe that the Sony Bravia processor provides a slightly better overall picture quality. If you can afford the difference, go with the Sony. If not, you will be happy with the Samsung and you will never know that the Sony provides a slightly better picture.
The white glove service that Amazon provides is through a company called Eagle. They will contact you and set up a four hour block for delivery. They arrived in the last half hour. They carried in the box, unpacked it, set it on our TV stand, and did the initial setup after I plugged in the cables. I recommend that you have everything ready, including the required HDMI cable. It just makes the process go that much smoother.
Two other comments: 1. The factory picture setting of "Vivid" is the best for us, as we use Comcast cable HD . 2. Don't forget to keep track of the 30 day price guarantee. We have received three refunds already for a total of $88, and we still have 10 days to go. You MUST call Customer Service each time you observe a drop in price. The call takes about 5 minutes and is well worth the effort.
Excellent TV, especially now when the prices are dropping
 
Review Date: June 26, 2008
Reviewer: Red Green,
I've been a Sony video guy forever. I still own a SLHF-1000 Beta VCR, and this XBR is replacing a 27" Trinitron as my main television (which is still going strong after 12 years, and will for many more, undoubtedly). I finally caved in to the modern era when I found this TV for $1349 at a major big box retailer. Now is the time to buy XBR4 models, as the new XBR 6/7 models are about to be released, and if you can find the XBR4/5 on clearance.

Although Samsung shares some components and R&D with Sony, it's not just the LCD display you're buying when you buy a Sony. It's the other electronics, firmware and other important aspects, too (and it plays nice with other Sony equipment and remote controls you might have). The Sony picture looks better than any Samsung I've looked at. Sony is simply the King of the LCD TV Hill, just as Pioneer and Panasonic share that reputation on the plasma side. In my opinion, you simply can't do any better.

Pictures are very good out of the box on Standard video setting; although, "Vivid" is apparently just for the showroom, or for someone who wears sunglasses while watching TV. Audio and stereo separation is very good for in-TV speakers (hence the much wider bezel compared to many lesser sets with skinny speakers on the side, or cheat and place the speakers underneath the screen). A friend's Samsung TV's speakers rattle and distort like a crappy 20 year old RCA, and analog channels looked just horrible; analog pics on the XBR look almost as good as on my tube Trinitron. Buyers of Vizios and other cheap manufacturers are today's VHS 8-hours-on-a-T120 crowd, while the real video aficionados who used to buy Betamax, EDBeta (or maybe SuperVHS) are now enjoying XBR LCD (or Pioneer plasma).

With the 120 Hertz refresh rate, motion blur is almost unnoticeable. For less blur and quality of picture, you'd need to go to a high-end plasma.

Concerning the comments of a couple reviewers: I hear no fan noise (and there is a Sony fix for earlier-manufactured sets with that issue). At least, the Sony does not have Samsung's huge problem with TVs turning off by themselves that require a firmware update.

I highly recommend this TV (or it's big brothers in 46 and 52 inch) highly, especially if you can grab one for a clearance price.
Beautiful TV for your living room.
 
Review Date: November 29, 2007
Reviewer: Moose and Squirrel, Florida
After lots of research, decided to go Hi-Def with this Sony offering. Very happy with purchase. Amazon had great price, free shipping, and the in house set up was great. Tuned the pictures with setting I found from AVS forums. Search for it online, they make all the difference. The picture quality is stunning off of Blu-Ray or digital cable. Sound is great, don't need surround sound. And it is a good size but not huge. Any bigger and I think it would overwhelm the average size living room but this is perfect. And it looks good even shut off. While the price is higher then other tv's this size it is worth every penny. Spend the extra change, this is the best tv you can get.
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Sony Bravia S-Series KDL-32S3000 32-Inch 720p LCD HDTV
 
Manufacturer: Sony
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List Price: $1,099.99
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Product Description

BRAVIA Engine¿ Full Digital Video Processor --- BRAVIA¿ S-Series LCD televisions use Sony's BRAVIA Engine¿ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, and dynamically improve color. HDMI¿ and PC Connectivity --- Designed for maximum versatility, Sony's BRAVIA S-Series Digital LCD TV line is equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA S-Series Digital TV as a computer monitor.

Product Details

  • HDTV with ATSC¿ Digital Tuner
  • BRAVIA Engine¿ full digital video processor
  • 16:9 HD Resolution Panel (1366x768)
  • Live Color Creation featuring WCG-CCFL backlight
  • 1080p Inputs - HDMI¿ (x2), YPbPr (x2), PC Input (x1)

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Olevia HDTV is the new kid on the block when it comes to HDTV. But is that Olevia popular new kid – the school that everyone thinks it's cool.
The company behind Olevia HDTV
HDTV Olevia brands are the property of Syntaxbrillian Corporation, which was incorporated on 30 November 2005. The company was a merger of the syntax, which began shipping with wide screen LCD HDTV in 2004, Billian Corporation, which produces a television seems to be the best in PC Magazine "rear projection" in the 2005 holiday gift guide magazine.
The company also owns the Vivitar brand digital camera. If you're an investor who thinks Syntaxbrillian might be a good buy, the actions of the last sold for $ 3. 83 per share on NASDAQ. According to information publicly available to potential investors in 2008 revenue should be between 650 million U.S. dollars and 685 million U.S. dollars.
Top Rated Olevia HDTV
HDTV 27-inch Olevia 227-widescreen HDTV S11 is Amazon's highest rating: five stars. Four customers Olevia HDTV has given this a rating of five stars, and one has a rating of four stars.
Charlesn New York, wrote that this group has the highest quality to price ratio on the market. On the negative side, Charlesn also wrote that the support for this model was virtually nonexistent.
WW de Bellevue, Washington, second Charlesn on customer service Olevia. Had trouble seeing, after about six months after its Olevia HDTV video processor and out. He wrote that Olevia "quickly replaced the unit without blowing obstacles or problems."
Drew, Boston, Massachusetts, wrote: "This is a great TV." He liked in particular the value of HDTV Olevia and wrote that "the price that is just blowing everyone else out of water."
Olevia HDTV with the majority of customer feedback on Amazon is the Syntax Olevia HDTV model no. LT30HV, a 30-inch HD Ready Flat Panel LCD TV.
Gadgester, New York, Olevia pronounced "a great entry level LCD TV." C. Listed securities, of Los Angeles, California, in comparison with the brightness and contrast specifications of the Olevia HDTV to the specifications of models in price range from $ 2,500 to $ 3,500. Which is high praise for an HDTV, which sells for about $ 650.
Syntax Olevia 242V 42 "LCD HDTV is another top-rated HDTV Olevia. Tasso, Wisconsin, wrote that he had never written a review of the product before, but I was so impressed by the spectacular images on the new series, was out of his shell to write a review.
With these impressive reviews, the new kid on the block is sure to be there for a while '.

Michael Hehn is the webmaster of http://the-hd-tv. com, a site that offers a wide range of relevant information available on HDTV. Visit their site for more tips from the freedom to choose the right accessories HDTV for you and your family.
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Sony Bravia XBR-Series KDL-V32XBR2 32-Inch LCD HDTV
 
Manufacturer: Sony
Customer Rating:
 
List Price: $1,599.99
Sale Price: $698.00
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Product Description

BRAVIA Engine Full Digital Video Processor --- BRAVIA KDL-V32XBR2 LCD television uses Sony's BRAVIA Engine full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker.

Product Details

  • 16:9 HD Resolution Panel: WXGA (1366 x 768)
  • BRAVIA Engine Full Digital Video Processor
  • Live Color Creation (WCG-CCFL) backlight
  • ATSC Digital Tuner with QAM
  • HDMI (High Definition Multimedia Interface) x1

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Panasonic TC 50PS14 - 49.9" VIERA plasma TV - widescreen - 1080p (FullHD) - HDTV
 
Manufacturer: Panasonic
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List Price: $1,999.99
Sale Price: $1,599.89
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Product Description

1080p Full-HD resolutionOver 900 lines of moving picture resolution600Hz sub-field driveVIERA Image ViewerVIERA LinkAR (Anti-Reflective) filterPC input3 HDMI inputsLong panel life

Product Details

  • 50" Viera X14 Series Plasma 1080p HDTV
  • 600Hz Sub-field Drive - Creates crisp, focused images
  • VIERA Image Viewer - Makes photo sharing easy
  • VIERA Link - Control compatible devices with a single remote
  • 50" Class HD Plasma

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Sony Bravia XBR KDL-70XBR7 70-Inch 1080p 120Hz LCD HDTV
 
Manufacturer: Sony
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List Price: $19,999.99
Sale Price: $19,999.99
Availibility: Usually ships in 24 hours
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Product Description

With a 70-Inch diagonal screen, the largest of any Sony HDTV, the BRAVIA XBR7 brings you Full HD 1080p resolution and superior picture performance on a massive scale. A powerful BRAVIA Engine 2 PRO fully digital video processor harnesses Digital Reality Creation technology to render stunning images from any resolution, and Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. The Xross Media Bar (XMB) user interface, integrated TV Guide Interactive Program Guide and BRAVIA Sync one-touch component control provide exceptional ease-of-use, and ample connectivity options allow you to connect the latest video sources. And, with DMex functionality, you can expand your HDTV’s capabilities with optional BRAVIA Link modules (sold separately).

Product Details

  • 16:9 Full HD 1080p Resolution Panel (1920x1080)
  • Motionflow 120Hz technology delivers natural motion
  • BRAVIA Engine 2 PRO fully digital video processor
  • Advanced Contrast Enhancer circuit (ACE)
  • DMex capable

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Sony Bravia XBR KDL-46XBR6 46-Inch 1080p 120Hz LCD HDTV
 
Manufacturer: Sony
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List Price: $2,699.99
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Product Description

Looking for XBR performance and design in a small screen TV --- Experience Sony unique features like an enhanced Xross Media Bar with 3D graphics and integrated TV Guide program information, DMex functionality that allows you to add capabilities to your TV, and BRAVIA Engine 2 for an even better picture. Add to that the sophisticated design you've come to expect from the XBR line and 1080p capability, and you can see why we say that the KDL-46XBR6 packs a lot of punch.

Product Details

  • 16:9 Full HD 1080p Resolution (1920x1080p) LCD Panel
  • DMex compatible; allows seamless feature upgrades
  • BRAVIA Sync (Enhanced HDMI-CEC)
  • BRAVIA Engine fully digital video processor
  • Advanced Contrast Enhancer circuit (ACE)

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Sony BRAVIA XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Black
 
Manufacturer: Sony
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List Price: $1,999.99
Sale Price: $1,599.99
Availibility: Usually ships in 24 hours
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Product Description

Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

Product Details

  • 16:9 Full HD 1080p Resolution Panel (1920x1080)
  • BRAVIA Engine 3 fully digital video processor
  • Motionflow 240Hz
  • Live Color Creation technology w/ WCG-CCFL backlight
  • USB to view photo/music/video

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Sony 46" Bravia HD TV - KDL46XBR3
 
Manufacturer: Sony
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List Price: $3,499.99
Sale Price: $2,999.00
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Product Description

Sony's worldwide reputation for creating unique, attractive, high-quality, advanced technology products rests on a long line of innovations embraced by people from all walks of life. With a diverse product lineup serving a variety of lifestyles and industries, Sony continuously strives to introduce new products and technologies to meet changing market needs.

Product Details

  • Includes - Remote Control (RM-YD010), 2x AA Battery, HD-15 to HD-15 Cable, Operating Instructions, Quick Setup Guide
  • 16 - 9 1080p HD Resolution Panel
  • Display Resolution - 1920 x 1080
  • BRAVIA Engine PRO Video Processor
  • Live Color Creation System featuring WCG-CCFL backlight

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Manufacturer: Sony
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List Price: $3,299.99
Sale Price: $1,824.00
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Product Description

Amazon.com Product Description The Sony BRAVIA XBR KDL-46XBR4 46-inch 1080p LCD Flat Panel HDTV continues Sony's tradition of making outstanding televisions. With a 46-inch screen, you'll be able to see every little detail without any need to squint. Sony does not hold back with any technologies, and the XBR series is its flagship line--so with the XBR, you know you'll get the best quality home theater experience available.



The KDL-46XBR4 has vibrant colors and a 178-degree viewing angle. View larger. View product demo (requires Flash).


The XBR series delivers beautful visuals while incorporating all of Sony's latest technologies.
View product demo (requires Flash).
Top-Notch Video Performance
The XBR KDL-46XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-46XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display.

Sony complements the high resolution with the latest technology in color reproduction. The KDL-46XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life.

The KDL-46XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original.

A Wide Variety of Inputs
This Sony television's wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn't have a problem connecting to the KDL-46XBR4.

Stunning Looks
The KDL-46XBR4 not only displays stunning video but is itself a head-turner. It features Sony's unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor.

Outstanding Ergonomics and Simplicity of Control
Sony's Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-46XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-46XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you're done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up.

More Than Just a Television
Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography.

The KDL-46XBR4 is backed by a 1-year limited warranty for parts and labor.


Full HD Quality

HDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you're really getting HD.

One-step Simplicity

It's easy to setup your HDTV system. A single HDMI cable carries both audio and video signals, while it also banishes confusing setup and cord tangles.

You're Surrounded

HD broadcasting can include up to 7.1 channels of surround sound. A Sony HD Audio system lets you experience every whisper.

Ready for Primetime

You've got the set, now get the shows. HD sports, comedies, dramas, movies and more are available on Broadcast, Cable and Satellite TV.

What's in the Box
KDL-46XBR4 46-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.

Product Details

  • 10-bit 16:9 Full HD 1080p Panel (1920x1080)
  • Motionflow� with FHD 120 Hz high frame rate capability
  • BRAVIA Engine� PRO & Live Color Creation� system
  • 1080p Inputs: HDMI� (x3), YPbPr (x2), PC
  • Advanced Contrast Enhancer (ACE)

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